@font-face { font-family: "Poppins"; src: url("fonts/poppins-400-latin.woff2") format("woff2"); font-style: normal; font-weight: 400; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("fonts/poppins-700-latin.woff2") format("woff2"); font-style: normal; font-weight: 700; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("fonts/poppins-900-latin.woff2") format("woff2"); font-style: normal; font-weight: 900; font-display: swap; }

:root {
  --ink: #0b0d0c;
  --paper: #f3f2ec;
  --paper-cold: #ecebe5;
  --acid: #ff4d24;
  --blue: #ff4d24;
  --orange: #ff4d24;
  --line-dark: rgba(11, 13, 12, 0.22);
  --line-light: rgba(255, 255, 255, 0.22);
  --rail: clamp(22px, 4.1vw, 76px);
  --section-space: clamp(88px, 8vw, 132px);
  --grid-gap: clamp(24px, 2.6vw, 44px);
  --sans: "Poppins", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", sans-serif;
  --mono: "Poppins", "PingFang SC", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.68;
  font-synthesis: none;
  line-break: strict;
  overflow-wrap: break-word;
  transition: opacity .42s cubic-bezier(.16, 1, .3, 1), transform .42s cubic-bezier(.16, 1, .3, 1), filter .42s cubic-bezier(.16, 1, .3, 1);
}
body.page-leaving { opacity: 0; transform: translateY(-14px) scale(.992); filter: blur(7px); pointer-events: none; transition-duration: .32s; }
body.page-ready main, body.page-ready .nav { animation: page-in .56s cubic-bezier(.16, 1, .3, 1) both; }
body.page-ready .nav { animation-duration: .36s; }
body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 999;
  background: var(--ink);
  pointer-events: none;
  transform: translateY(100%);
  transition: transform .48s cubic-bezier(.16, 1, .3, 1);
}
body.page-ready::after { animation: page-wipe-out .62s cubic-bezier(.16, 1, .3, 1) both; }
body.page-leaving::after { transform: translateY(0); transition-duration: .34s; }
@keyframes page-in {
  from { opacity: 0; transform: translateY(18px) scale(.995); filter: blur(5px); }
  to { opacity: 1; transform: none; filter: none; }
}
@keyframes page-wipe-out {
  from { transform: translateY(0); }
  to { transform: translateY(-100%); }
}
p, h1, h2, h3, b, small { text-wrap: pretty; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
a:focus-visible, button:focus-visible { outline: 3px solid var(--orange); outline-offset: 4px; }
.shell { padding-inline: var(--rail); }
.mono, .eyebrow { font-family: var(--mono); font-size: 11px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.skip-link { position: fixed; left: 16px; top: -80px; z-index: 200; padding: 10px 14px; background: var(--acid); color: var(--ink); }
.skip-link:focus { top: 16px; }

.intro-screen {
  position: fixed;
  inset: 0;
  z-index: 100;
  display: grid;
  grid-template-rows: 1fr auto;
  padding: var(--rail);
  background: var(--paper);
  color: var(--ink);
  pointer-events: none;
  transform-origin: top;
}
.intro-screen.is-done { animation: intro-leave .7s cubic-bezier(.76, 0, .24, 1) forwards; }
.intro-word {
  align-self: center;
  display: flex;
  overflow: hidden;
  font-size: clamp(68px, 16vw, 240px);
  font-weight: 950;
  line-height: .86;
  letter-spacing: .01em;
}
.intro-word span { display: inline-block; transform: translateY(115%) rotate(7deg); animation: letter-rise .7s cubic-bezier(.16, 1, .3, 1) forwards; }
.intro-word span:nth-child(2) { animation-delay: .04s; }
.intro-word span:nth-child(3) { animation-delay: .08s; }
.intro-word span:nth-child(4) { animation-delay: .12s; color: var(--orange); }
.intro-word span:nth-child(5) { animation-delay: .16s; color: var(--orange); }
.intro-word span:nth-child(6) { animation-delay: .2s; color: var(--orange); }
.intro-meta { display: flex; justify-content: space-between; border-top: 1px solid var(--line-dark); padding-top: 14px; color: #686a67; }
@keyframes letter-rise { to { transform: translateY(0) rotate(0); } }
@keyframes intro-leave { to { transform: translateY(-102%); visibility: hidden; } }

.nav {
  position: relative;
  z-index: 40;
  min-height: 72px;
  display: grid;
  grid-template-columns: 1fr 1.7fr 1fr;
  align-items: center;
  border-bottom: 1px solid var(--line-dark);
  font-size: 12px;
}
.brand { font-size: 20px; font-weight: 950; letter-spacing: 0; }
.nav-center { display: flex; gap: 28px; }
.nav-center a, .nav-end a { position: relative; padding-block: 8px; }
.nav-center a::after, .nav-end a::after { content: ""; position: absolute; left: 0; right: 100%; bottom: 3px; height: 1px; background: currentColor; transition: right .3s cubic-bezier(.16, 1, .3, 1); }
.nav-center a:hover::after, .nav-end a:hover::after { right: 0; }
.nav-end { text-align: right; }
.mobile-contact { display: none; }
.menu-toggle { display: none; min-width: 48px; min-height: 44px; padding: 0; border: 0; background: transparent; font-size: 12px; font-weight: 700; cursor: pointer; }

.hero {
  min-height: calc(100dvh - 72px);
  display: grid;
  grid-template-columns: 1fr 1.7fr 1fr;
  border-bottom: 1px solid var(--line-dark);
}
.hero > div { padding: 44px var(--grid-gap) 40px 0; }
.hero > div + div { padding-left: var(--grid-gap); border-left: 1px solid var(--line-dark); }
.hero-left, .hero-main, .hero-index { display: flex; flex-direction: column; justify-content: space-between; }
.identity-title { margin: 18px 0; font-size: clamp(30px, 3.3vw, 52px); font-weight: 700; line-height: 1.12; letter-spacing: 0; }
.status { display: grid; font-size: 13px; }
.status span { border-top: 1px solid var(--line-dark); padding: 8px 0; }
.hero-main { overflow: hidden; }
.hero-main h1 { margin: 24px 0 34px; max-width: 800px; font-size: clamp(52px, 6vw, 92px); line-height: 1.04; letter-spacing: 0; }
.hero-main h1 > span { display: block; white-space: nowrap; }
.hero-main h1 strong { color: var(--orange); }
.hero-main p { max-width: 32em; font-size: 17px; line-height: 1.72; }
.hero-word { display: flex; justify-content: flex-end; align-items: baseline; gap: .025em; padding-top: 18px; border-top: 1px solid var(--line-dark); white-space: nowrap; color: transparent; -webkit-text-stroke: 1.5px var(--ink); font-family: "Poppins", sans-serif; font-size: clamp(60px, 7.2vw, 108px); font-weight: 900; line-height: .92; letter-spacing: .015em; }
.hero-word strong { color: transparent; -webkit-text-stroke: inherit; font: inherit; }
.index-title { padding-bottom: 14px; border-bottom: 1px solid var(--line-dark); }
.index-list { margin-top: 10px; }
.index-list a { display: grid; grid-template-columns: 34px 1fr 12px; gap: 8px; padding: 14px 0; border-bottom: 1px solid var(--line-dark); transition: padding .25s cubic-bezier(.16, 1, .3, 1); }
.index-list a:hover { padding-left: 9px; }
.index-list a:active { transform: translateY(1px); }
.signal { width: 10px; height: 10px; margin-top: 9px; background: var(--signal); }
.hero-actions { display: grid; gap: 10px; margin-top: auto; }
.button { display: inline-flex; min-height: 46px; align-items: center; justify-content: space-between; gap: 18px; padding: 0 18px; border: 1px solid currentColor; border-radius: 0; background: transparent; transition: transform .18s, background .25s, color .25s; }
.button:hover { background: var(--ink); color: var(--paper); }
.button:active { transform: scale(.98); }
.button.primary { border-color: var(--orange); background: var(--orange); color: var(--ink); }
.text-arrow { font-family: "Poppins", "PingFang SC", Arial, sans-serif; line-height: 1; font-variant-emoji: text; }

.section { padding: var(--section-space) var(--rail); }
.section-head { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--grid-gap); align-items: start; margin-bottom: clamp(56px, 5vw, 82px); }
.section-head > :nth-child(1) { grid-column: span 3; }
.section-head > :nth-child(2) { grid-column: span 5; }
.section-head > :nth-child(3) { grid-column: span 4; }
.section h2, .page-hero h1 { margin: 0; font-size: clamp(42px, 5.2vw, 78px); line-height: 1.05; letter-spacing: 0; text-wrap: balance; }
.intro-copy { max-width: 31em; margin: .3em 0 0; line-height: 1.72; }
.copy-line { display: block; white-space: nowrap; }
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s, transform .7s cubic-bezier(.16, 1, .3, 1); }
.reveal.in { opacity: 1; transform: none; }

.projects { background: var(--ink); color: var(--paper); }
.projects .section-head > :nth-child(2) { grid-column: span 6; }
.projects .section-head > :nth-child(3) { grid-column: span 3; }
.projects .work-title { font-size: clamp(42px, 4.7vw, 70px); }
.work-title span { display: block; white-space: nowrap; }
.project-grid { display: grid; grid-template-columns: repeat(12, 1fr); border-top: 1px solid var(--line-light); }
.project { display: block; grid-column: span 6; padding: 22px; border-bottom: 1px solid var(--line-light); }
.project:nth-child(odd) { border-right: 1px solid var(--line-light); }
.project-visual { position: relative; display: grid; place-items: center; overflow: hidden; aspect-ratio: 16/10; border: 1px solid var(--line-light); background: #141714; color: var(--tone); }
.project-visual img, .project-visual video { width: 100%; height: 100%; transition: transform .65s cubic-bezier(.16, 1, .3, 1), filter .65s cubic-bezier(.16, 1, .3, 1); }
.project-visual img { object-fit: contain; }
.project-visual video { object-fit: cover; }
.fit-blur { isolation: isolate; background-size: cover; background-position: center; }
.fit-blur::before { content: ""; position: absolute; inset: -18px; z-index: 0; background: inherit; filter: blur(18px) saturate(.9) brightness(.9); transform: scale(1.05); opacity: .72; }
.fit-blur > img, .fit-blur > video { z-index: 1; }
.project-visual.fit-blur img { position: relative; width: 92%; height: 92%; object-fit: contain; }
.project-visual.fit-blur::after { content: ""; position: absolute; inset: 0; z-index: 0; background: linear-gradient(90deg, rgba(20,23,20,.2), rgba(20,23,20,0) 18%, rgba(20,23,20,0) 82%, rgba(20,23,20,.2)); pointer-events: none; }
.project:hover .project-visual img, .project:hover .project-visual video { transform: scale(1.025); filter: saturate(1.04); }
.project:active { transform: scale(.995); }
.project-visual strong { position: relative; z-index: 1; font-size: clamp(70px, 9vw, 140px); line-height: 1.04; letter-spacing: 0; }
.project-ratio { position: absolute; left: 14px; bottom: 10px; z-index: 1; color: var(--paper); font: 11px var(--mono); }
.project-meta { display: grid; grid-template-columns: 44px 1fr auto; gap: 12px; padding-top: 15px; }
.project-meta .text-arrow { align-self: start; margin-top: 2px; font-size: 22px; }
.project-meta h3 { margin: 0; font-size: 19px; }
.project-meta p { margin: 3px 0 0; color: #a9aca7; font-size: 13px; }
.project:nth-child(1) { --tone: #ff4d24; }
.project:nth-child(2) { --tone: #db3b18; }
.project:nth-child(3) { --tone: #ff6a2a; }
.project:nth-child(4) { --tone: #b92d13; }
.collection-link { display: flex; justify-content: flex-end; margin-top: 28px; }

.abilities { background: var(--paper-cold); }
.ability-layout, .timeline { display: grid; grid-template-columns: 3fr 9fr; border-top: 1px solid var(--line-dark); }
.side-note { padding: 26px var(--grid-gap) 26px 0; }
.ability-list, .jobs { border-left: 1px solid var(--line-dark); }
.ability { display: grid; grid-template-columns: 1fr 1.7fr 42px; gap: var(--grid-gap); padding: 28px 0 28px var(--grid-gap); border-bottom: 1px solid var(--line-dark); }
.ability h3, .job h3 { margin: 0; font-size: 22px; line-height: 1.4; letter-spacing: 0; }
.ability p, .job p { margin: 0; line-height: 1.68; }
.num { color: var(--blue); font: 700 12px var(--mono); }

.experience { background: var(--paper); color: var(--ink); }
.job { display: grid; grid-template-columns: 1.7fr 1fr; gap: var(--grid-gap); align-items: start; padding: 30px 0 30px var(--grid-gap); border-bottom: 1px solid var(--line-dark); }
.job:focus-visible { outline: 3px solid var(--orange); outline-offset: -3px; }
.job-meta { display: flex; flex-direction: column; gap: 5px; }
.job-meta strong { font-weight: 700; }
.job-meta span { color: #6d706c; font-family: var(--mono); font-size: 12px; letter-spacing: .04em; }
.job-detail { grid-column: 1 / -1; max-height: 0; overflow: hidden; opacity: 0; transform: translateY(12px); transition: max-height .8s cubic-bezier(.16, 1, .3, 1), opacity .35s ease, transform .55s cubic-bezier(.16, 1, .3, 1); }
.job-detail p { max-width: 62em; margin: 0 0 1em; color: #555954; line-height: 1.82; }
.job:hover .job-detail, .job:focus .job-detail, .job:focus-within .job-detail { max-height: 760px; opacity: 1; transform: none; }
.pending { opacity: .62; }

.contact { min-height: 720px; display: flex; flex-direction: column; justify-content: space-between; background: var(--ink); color: var(--paper); }
.contact-top { display: grid; grid-template-columns: 1fr 2.7fr; }
.contact-main { padding-left: var(--grid-gap); border-left: 1px solid rgba(255,255,255,.35); }
.contact h2 { max-width: none; font-size: clamp(54px, 5.8vw, 108px); line-height: 1.08; letter-spacing: 0; }
.contact h2 strong { color: var(--orange); }
.contact-line { display: block; white-space: nowrap; }
.contact-links { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(255,255,255,.35); }
.contact-links a, .contact-links div { padding: 18px 12px 18px 0; border-bottom: 1px solid rgba(255,255,255,.35); }
.contact-links > * + * { padding-left: 20px; border-left: 1px solid rgba(255,255,255,.35); }
.contact-links small { display: block; opacity: .72; }
.footer { display: flex; justify-content: space-between; align-items: end; gap: 24px; margin-top: 80px; }
.disabled { opacity: .55; cursor: not-allowed; }

.page-hero { min-height: 560px; display: grid; grid-template-columns: 1fr 2.7fr; border-bottom: 1px solid var(--line-dark); }
.page-hero > * { padding-block: 56px; }
.page-hero-main { padding-left: var(--grid-gap); border-left: 1px solid var(--line-dark); }
.page-hero-main p { max-width: 34em; margin-top: 32px; line-height: 1.72; }
.works-list { display: grid; grid-template-columns: repeat(2, 1fr); }
.works-list .project { grid-column: auto; }
.collection-divider { display: grid; grid-template-columns: 1fr 2.7fr; gap: var(--grid-gap); padding: clamp(72px, 9vw, 132px) var(--page-pad) clamp(34px, 5vw, 64px); border-top: 1px solid var(--line-light); border-bottom: 1px solid var(--line-light); }
.collection-divider h2 { margin: 0; color: var(--paper); font-size: clamp(42px, 5vw, 86px); line-height: .98; letter-spacing: -.04em; }
.collection-divider p:not(.eyebrow) { max-width: 34em; margin: 18px 0 0; color: #a9aca7; line-height: 1.7; }
.collection-divider.compact { align-items: end; padding-block: clamp(34px, 5vw, 64px); }
.collection-divider.compact p:not(.eyebrow) { margin-top: 0; font-size: clamp(16px, 1.6vw, 22px); }
.archive-list .project:nth-child(5) { grid-column: 1 / -1; }
.archive-list .project:nth-child(5) .project-visual { max-height: 760px; }
.about-grid { display: grid; grid-template-columns: 1fr 2.7fr; border-top: 1px solid var(--line-dark); }
.about-copy { padding-left: var(--grid-gap); border-left: 1px solid var(--line-dark); }
.about-copy p { max-width: 32em; margin: 0 0 1.35em; font-size: clamp(21px, 2.35vw, 36px); line-height: 1.64; letter-spacing: 0; }
.leadership { background: var(--ink); color: var(--paper); }
.leadership-grid { display: grid; grid-template-columns: 4fr 3fr 5fr; border-top: 1px solid var(--line-light); }
.leadership-grid article { min-height: 310px; padding: 30px var(--grid-gap) 34px 0; }
.leadership-grid article + article { padding-left: var(--grid-gap); border-left: 1px solid var(--line-light); }
.leadership-grid strong { display: block; color: var(--orange); font-size: clamp(56px, 7vw, 106px); line-height: 1; letter-spacing: 0; }
.leadership-grid h3 { margin: 52px 0 10px; font-size: 24px; }
.leadership-grid p { max-width: 24em; margin: 0; color: #b6bab5; }
.compact-flow { display: grid; grid-template-columns: repeat(5, 1fr); margin-top: clamp(66px, 8vw, 116px); border-top: 1px solid var(--line-light); }
.compact-flow span { position: relative; min-height: 110px; padding: 22px 28px 22px 0; }
.compact-flow span + span { padding-left: 28px; border-left: 1px solid var(--line-light); }
.compact-flow span::after { content: "→"; position: absolute; right: 12px; color: var(--orange); }
.compact-flow span:last-child::after { content: none; }
.leadership-link { display: flex; justify-content: flex-end; margin: 36px 0 0; }
.leadership .button:hover { background: var(--paper); color: var(--ink); }
.case-layout { display: grid; grid-template-columns: 1fr 2.7fr; }
.case-aside { padding-right: 30px; }
.case-main { padding-left: var(--grid-gap); border-left: 1px solid var(--line-dark); }
.case-placeholder { min-height: 520px; display: grid; place-items: center; border: 1px solid var(--line-dark); background: linear-gradient(135deg, rgba(255,77,36,.04), rgba(255,77,36,.16)); text-align: center; }
.case-fields { display: grid; grid-template-columns: repeat(2,1fr); gap: 1px; margin-top: 1px; background: var(--line-dark); }
.case-field { min-height: 260px; padding: 28px; background: var(--paper); }

/* Case studies: sharp editorial frames, one signal accent, real work first. */
.case-page { background: var(--paper); }
.case-page .nav { background: color-mix(in srgb, var(--paper) 88%, transparent); backdrop-filter: blur(18px) saturate(140%); -webkit-backdrop-filter: blur(18px) saturate(140%); }
.case-hero { min-height: min(760px, calc(100dvh - 72px)); display: grid; grid-template-columns: 3fr 6fr 3fr; border-bottom: 1px solid var(--line-dark); }
.case-hero > * { padding-block: clamp(40px, 6vw, 80px); }
.case-kicker { display: flex; flex-direction: column; justify-content: space-between; padding-right: var(--grid-gap); }
.case-kicker > a { width: max-content; font-size: 12px; border-bottom: 1px solid currentColor; }
.case-title { display: flex; flex-direction: column; justify-content: space-between; padding-inline: var(--grid-gap); border-inline: 1px solid var(--line-dark); }
.case-title h1 { max-width: 11em; margin: 0; font-size: clamp(50px, 4.7vw, 90px); font-weight: 700; line-height: 1.05; letter-spacing: 0; }
.case-title p { max-width: 35em; margin: 36px 0 0; font-size: clamp(16px, 1.4vw, 20px); line-height: 1.7; }
.case-facts { display: flex; flex-direction: column; justify-content: flex-end; gap: 0; margin: 0; padding-left: var(--grid-gap); }
.case-facts div { padding: 14px 0; border-bottom: 1px solid var(--line-dark); }
.case-facts dt { font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.case-facts dd { margin: 3px 0 0; font-size: 14px; }
.case-cover { margin: 0; overflow: hidden; background: #111512; }
.case-cover img { display: block; width: 100%; height: auto; }
.case-cover video { display: block; width: 100%; aspect-ratio: 16/10; object-fit: cover; }
.case-cover.fit-blur { position: relative; display: grid; place-items: center; padding: clamp(18px, 3vw, 48px); }
.case-cover.fit-blur img { position: relative; width: min(94%, 1480px); height: auto; box-shadow: 0 24px 80px rgba(0,0,0,.18); }
.case-section { padding-block: clamp(86px, 9vw, 148px); }
.case-narrative { display: grid; grid-template-columns: 3fr 9fr; gap: var(--grid-gap); }
.case-narrative > div { max-width: 900px; }
.case-narrative h2, .process-intro h2, .media-heading h2 { max-width: 12em; margin: 0 0 30px; font-size: clamp(42px, 5.2vw, 82px); line-height: 1.1; letter-spacing: 0; }
.case-narrative p, .process-intro > p:last-child, .media-heading > p:last-child { max-width: 45em; font-size: clamp(17px, 1.45vw, 21px); line-height: 1.76; }
.case-note { margin-top: 34px; padding-top: 18px; border-top: 1px solid var(--line-dark); color: #5f625e; font-size: 13px !important; }
.case-process, .sop-section { border-top: 1px solid var(--line-dark); }
.process-intro { display: grid; grid-template-columns: 3fr 5fr 4fr; gap: var(--grid-gap); margin-bottom: clamp(52px, 6vw, 96px); }
.process-intro h2 { grid-column: 2; }
.process-intro > p:last-child { grid-column: 3; margin-top: 0; }
.evolution-list { display: grid; grid-template-columns: repeat(3, 1fr); margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line-dark); }
.evolution-list li { min-height: 360px; padding: 28px var(--grid-gap) 32px 0; }
.evolution-list li + li { padding-left: var(--grid-gap); border-left: 1px solid var(--line-dark); }
.evolution-list span, .sop-path header span { color: var(--orange); font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.evolution-list h3 { margin: 52px 0 18px; font-size: clamp(26px, 2.5vw, 40px); line-height: 1.18; letter-spacing: 0; }
.evolution-list p { max-width: 30em; margin: 0; line-height: 1.72; }
.case-media-band { padding-block: clamp(88px, 9vw, 150px); }
.dark-band { background: var(--ink); color: var(--paper); }
.media-heading { display: grid; grid-template-columns: 3fr 5fr 4fr; gap: var(--grid-gap); margin-bottom: clamp(52px, 6vw, 94px); }
.media-heading h2 { grid-column: 2; }
.media-heading > p:last-child { grid-column: 3; margin-top: 0; }
.browser-shot { max-height: 1100px; margin: 0; overflow-y: auto; border: 1px solid var(--line-light); background: #fff; scrollbar-color: var(--orange) transparent; }
.browser-shot img { display: block; width: 100%; height: auto; }
.metric-row { display: grid; grid-template-columns: repeat(12, 1fr); padding-top: 0; border-top: 1px solid var(--line-dark); }
.metric-row > div { grid-column: span 4; min-height: 250px; padding: 30px 30px 30px 0; }
.metric-row > div + div { padding-left: 30px; border-left: 1px solid var(--line-dark); }
.metric-row strong { display: block; color: var(--orange); font-size: clamp(64px, 8vw, 128px); font-weight: 700; line-height: 1; letter-spacing: 0; }
.metric-row span { display: block; margin-top: 34px; }
.case-gallery { display: grid; grid-template-columns: repeat(12, 1fr); gap: clamp(12px, 1.5vw, 24px); padding-bottom: var(--section-space); }
.case-gallery figure { grid-column: span 6; margin: 0; overflow: hidden; background: #fff; }
.case-gallery figure.wide { grid-column: span 12; }
.case-gallery img { display: block; width: 100%; height: auto; transition: transform .65s cubic-bezier(.16, 1, .3, 1); }
.case-gallery figure:hover img { transform: scale(1.012); }
.collection-case .case-title h1 { max-width: 9em; }
.collection-case .case-cover img { width: 100%; height: auto; display: block; }
.vi-gallery { display: grid; grid-template-columns: repeat(2, 1fr); background: #edf2f9; }
.vi-gallery figure { margin: 0; overflow: hidden; border-bottom: 1px solid rgba(0, 56, 133, .14); }
.vi-gallery figure:nth-child(odd) { border-right: 1px solid rgba(0, 56, 133, .14); }
.vi-gallery img { display: block; width: 100%; height: auto; }
.sop-paths { display: grid; grid-template-columns: 5fr 7fr; border-top: 1px solid var(--line-dark); }
.sop-path { padding: 34px var(--grid-gap) 0 0; }
.sop-path + .sop-path { padding-left: var(--grid-gap); border-left: 1px solid var(--line-dark); }
.sop-path h3 { margin: 14px 0 8px; font-size: clamp(30px, 3vw, 48px); line-height: 1.16; letter-spacing: 0; }
.sop-path header p { max-width: 36em; }
.sop-path ol { display: grid; grid-template-columns: repeat(2, 1fr); margin: 34px 0 0; padding: 0; list-style: none; border-top: 1px solid var(--line-dark); counter-reset: sop; }
.sop-path li { position: relative; min-height: 104px; padding: 18px 16px 18px 42px; border-bottom: 1px solid var(--line-dark); counter-increment: sop; }
.sop-path li:nth-child(odd) { border-right: 1px solid var(--line-dark); }
.sop-path li::before { content: counter(sop, decimal-leading-zero); position: absolute; left: 0; top: 18px; color: var(--orange); font: 700 11px var(--mono); }
.sop-principle { max-width: 17em; margin: clamp(60px, 8vw, 120px) 0 0 auto; color: var(--orange); font-size: clamp(34px, 4.5vw, 72px); font-weight: 700; line-height: 1.16; letter-spacing: 0; }
.sop-principle span { display: block; white-space: nowrap; }
.home-sop { background: var(--paper); }
.home-sop .sop-path { cursor: default; }
.home-sop .sop-path:focus-visible { outline: 3px solid var(--orange); outline-offset: -3px; }
.home-sop .sop-path ol { max-height: 0; overflow: hidden; opacity: 0; transform: translateY(12px); transition: max-height .7s cubic-bezier(.16, 1, .3, 1), opacity .35s ease, transform .55s cubic-bezier(.16, 1, .3, 1); }
.home-sop .sop-path:hover ol, .home-sop .sop-path:focus ol, .home-sop .sop-path:focus-within ol { max-height: 520px; opacity: 1; transform: none; }
.sop-swipe-controls { display: none; }
.commerce-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 2px; background: var(--line-light); }
.case-media-band:not(.dark-band) .commerce-grid { background: var(--line-dark); }
.commerce-grid img { display: block; width: 100%; height: auto; }
.brand-store-section { border-top: 1px solid var(--line-dark); }
.brand-store-section .media-heading { margin-bottom: 70px; }
.long-page { max-height: min(1200px, 85dvh); margin: 0; overflow-y: auto; border: 1px solid var(--line-dark); background: #fff; scrollbar-color: var(--orange) transparent; }
.long-page img { display: block; width: 100%; height: auto; }
.next-project { padding-block: clamp(72px, 8vw, 120px); border-top: 1px solid var(--line-dark); }
.next-project > span { display: block; margin-bottom: 22px; font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.next-project a { display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 24px; }
.next-project strong { max-width: 14em; font-size: clamp(42px, 6.4vw, 100px); line-height: 1.1; letter-spacing: 0; }
.next-project a > span { color: var(--orange); font-size: clamp(38px, 5vw, 72px); transition: transform .3s cubic-bezier(.16, 1, .3, 1); }
.next-project a:hover > span { transform: translate(8px, -8px); }

@media (max-width: 1100px) {
  body { font-size: 16px; }
  .nav { grid-template-columns: 1fr auto; }
  .nav-end { display: none; }
  .menu-toggle { display: inline-flex; align-items: center; justify-content: flex-end; }
  .nav-center {
    position: fixed;
    inset: 72px 0 auto;
    display: grid;
    align-content: start;
    gap: 0;
    min-height: calc(100dvh - 72px);
    padding: 28px var(--rail) 48px;
    border-top: 1px solid var(--line-dark);
    background: var(--paper);
    opacity: 0;
    visibility: hidden;
    transform: translateY(-12px);
    transition: opacity .28s cubic-bezier(.16, 1, .3, 1), transform .28s cubic-bezier(.16, 1, .3, 1), visibility .28s;
  }
  .nav-center a { display: flex; align-items: center; min-height: 76px; border-bottom: 1px solid var(--line-dark); font-size: clamp(28px, 5vw, 46px); font-weight: 700; letter-spacing: 0; }
  .nav-center .mobile-contact { display: flex; }
  .nav-center a::after { display: none; }
  .nav[data-menu-open="true"] .nav-center { opacity: 1; visibility: visible; transform: none; }
  body.menu-open { overflow: hidden; }
  .hero, .section-head, .page-hero, .about-grid, .case-layout { grid-template-columns: 1fr; }
  .hero { min-height: auto; }
  .hero > div { min-height: 0; padding: 28px 0; }
  .hero > div + div, .page-hero-main, .about-copy, .case-main { padding-left: 0; border-left: 0; border-top: 1px solid var(--line-dark); }
  .hero-left { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; align-items: end; padding-block: 24px !important; }
  .hero-left > div { align-self: start; }
  .identity-title { margin-bottom: 0; font-size: clamp(30px, 6vw, 48px); }
  .status { align-self: end; }
  .hero-main { min-height: 380px !important; }
  .hero-main h1 { margin: 18px 0 24px; font-size: clamp(54px, 10.5vw, 88px); }
  .hero-main p { max-width: 34em; font-size: 16px; }
  .hero-word { display: none; }
  .hero-index { padding-top: 18px !important; }
  .hero-index > div:first-child { display: none; }
  .hero-actions { width: min(100%, 460px); margin: 0; }
  .section { padding-top: 72px; padding-bottom: 72px; }
  .section-head { display: grid; grid-template-columns: 1fr; gap: 22px; margin-bottom: 44px; }
  .section-head > :nth-child(n) { grid-column: 1; }
  .section h2, .page-hero h1 { line-height: 1.01; }
  .intro-copy:has(.copy-line) { font-size: 15px; letter-spacing: 0; }
  .project-grid, .works-list { display: block; border-top: 0; }
  .project { padding: 0 0 42px; margin-bottom: 42px; border-bottom: 1px solid var(--line-light); }
  .project:last-child { margin-bottom: 0; }
  .project:nth-child(odd) { border-right: 0; }
  .project-visual { margin-bottom: 20px; }
  .project-meta { grid-template-columns: 52px 1fr 34px; gap: 16px; padding-top: 0; align-items: start; }
  .project-meta h3 { font-size: 22px; line-height: 1.22; }
  .project-meta p { margin-top: 8px; font-size: 14px; line-height: 1.45; }
  .project-visual.fit-blur { aspect-ratio: 16/11; }
  .project-visual.fit-blur::before { inset: -22px; filter: blur(22px) saturate(.88) brightness(.86); opacity: .82; }
  .project-visual.fit-blur img { width: 84%; height: 84%; }
  .collection-divider { display: block; padding: 72px var(--page-pad) 34px; }
  .collection-divider h2 { margin-top: 18px; font-size: clamp(42px, 10vw, 72px); }
  .collection-divider.compact { padding: 42px var(--page-pad) 28px; }
  .collection-divider.compact p:not(.eyebrow) { margin-top: 14px; font-size: 15px; }
  .archive-list { padding-top: 0; }
  .ability-layout, .timeline, .contact-top { grid-template-columns: 1fr; }
  .ability-list, .jobs, .contact-main { padding-left: 0; border-left: 0; }
  .ability, .job { grid-template-columns: 1fr; padding-left: 0; }
  .job-detail { grid-column: 1; max-height: none; opacity: 1; transform: none; }
  .num { display: none; }
  .contact-links, .case-fields { grid-template-columns: 1fr; }
  .contact-links > * + * { padding-left: 0; border-left: 0; }
  .contact h2 { font-size: 7.5vw; line-height: 1.1; letter-spacing: 0; }
  .contact-line { white-space: nowrap; }
  .footer { flex-direction: column; align-items: flex-start; }
  .intro-meta { font-size: 10px; }
  .leadership-grid { grid-template-columns: 1fr; }
  .leadership-grid article { min-height: 0; padding: 28px 0; border-bottom: 1px solid var(--line-light); }
  .leadership-grid article + article { padding-left: 0; border-left: 0; }
  .leadership-grid h3 { margin-top: 28px; }
  .compact-flow { grid-template-columns: 1fr; }
  .compact-flow span { min-height: 72px; border-bottom: 1px solid var(--line-light); }
  .compact-flow span + span { padding-left: 0; border-left: 0; }
  .compact-flow span::after { content: "↓"; }
  .case-hero { min-height: auto; grid-template-columns: 1fr; }
  .case-hero > * { padding-block: 28px; }
  .case-kicker { min-height: 110px; padding-right: 0; }
  .case-title { padding-inline: 0; border-inline: 0; border-block: 1px solid var(--line-dark); }
  .case-title h1 { font-size: clamp(52px, 10.5vw, 88px); }
  .case-facts { display: grid; grid-template-columns: repeat(3, 1fr); padding-left: 0; }
  .case-facts div { padding-right: 14px; }
  .case-facts div + div { padding-left: 14px; border-left: 1px solid var(--line-dark); }
  .case-narrative, .process-intro, .media-heading { grid-template-columns: 1fr; }
  .case-narrative > *, .process-intro > *, .media-heading > * { grid-column: 1 !important; }
  .evolution-list { grid-template-columns: 1fr; }
  .evolution-list li { min-height: 0; padding: 28px 0; border-bottom: 1px solid var(--line-dark); }
  .evolution-list li + li { padding-left: 0; border-left: 0; }
  .evolution-list h3 { margin-top: 28px; }
  .sop-paths { grid-template-columns: 1fr; }
  .sop-path { padding-right: 0; }
  .sop-path + .sop-path { margin-top: 52px; padding-left: 0; border-left: 0; border-top: 1px solid var(--line-dark); }
}

@media (hover: none), (pointer: coarse) {
  .job-detail { max-height: none; opacity: 1; transform: none; }
}

@media (max-width: 640px) {
  .hero-left { grid-template-columns: 1fr; gap: 20px; }
  .hero-left .status { display: none; }
  .hero-main { min-height: 360px !important; }
  .hero-main h1 { font-size: clamp(46px, 13.2vw, 62px); }
  .section { padding-top: 68px; padding-bottom: 68px; }
  .projects .work-title { font-size: clamp(30px, 8.8vw, 42px); }
  .copy-line { font-size: clamp(13px, 3.78vw, 15px); letter-spacing: 0; }
  .contact { min-height: 640px; }
  .contact h2 { font-size: 7.45vw; }
  .case-title h1 { font-size: clamp(40px, 10.8vw, 52px); }
  .case-title p { font-size: 16px; }
  .case-facts { grid-template-columns: 1fr; }
  .case-facts div + div { padding-left: 0; border-left: 0; }
  .case-cover { aspect-ratio: auto; }
  .case-cover img, .case-cover video { object-position: center; }
  .case-cover.fit-blur { aspect-ratio: 16/11; padding: 0; }
  .case-cover.fit-blur::before { inset: -24px; filter: blur(24px) saturate(.9) brightness(.88); opacity: .82; }
  .case-cover.fit-blur img { width: 86%; height: 86%; object-fit: contain; box-shadow: 0 18px 54px rgba(0,0,0,.16); }
  .case-section, .case-media-band { padding-block: 68px; }
  .case-narrative h2, .process-intro h2, .media-heading h2 { font-size: clamp(38px, 11.5vw, 56px); }
  .metric-row { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .metric-row > div { grid-column: auto; min-height: 142px; padding: 24px 10px 22px 0; }
  .metric-row > div + div { padding-left: 12px; border-left: 1px solid var(--line-dark); border-top: 0; }
  .metric-row strong { font-size: clamp(44px, 15vw, 68px); }
  .metric-row span { margin-top: 24px; font-size: clamp(11px, 3vw, 14px); line-height: 1.35; white-space: nowrap; }
  .case-gallery { grid-template-columns: 1fr; }
  .case-gallery figure, .case-gallery figure.wide { grid-column: 1; }
  .vi-gallery, .commerce-grid { grid-template-columns: 1fr; }
  .vi-gallery figure:nth-child(odd) { border-right: 0; }
  .home-sop { overflow: hidden; }
  .home-sop .sop-paths { display: flex; gap: 14px; margin-inline: calc(var(--rail) * -1); padding-inline: var(--rail); overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; border-top: 0; }
  .home-sop .sop-paths::-webkit-scrollbar { display: none; }
  .home-sop .sop-path { flex: 0 0 88%; min-width: 0; padding: 26px 20px 0; border: 1px solid var(--line-dark); scroll-snap-align: start; }
  .home-sop .sop-path + .sop-path { margin-top: 0; padding-left: 20px; border: 1px solid var(--line-dark); }
  .home-sop .sop-path ol { max-height: none; opacity: 1; transform: none; grid-template-columns: repeat(2, 1fr); }
  .home-sop .sop-path li { padding-inline: 34px 6px; font-size: 14px; white-space: nowrap; }
  .home-sop .sop-path li:nth-child(odd) { border-right: 1px solid var(--line-dark); }
  .sop-swipe-controls { display: grid; grid-template-columns: 44px 1fr 44px; align-items: center; gap: 10px; margin-top: 16px; }
  .sop-swipe-controls button { width: 44px; height: 44px; border: 1px solid var(--line-dark); background: transparent; cursor: pointer; }
  .sop-swipe-controls p { display: flex; justify-content: space-between; gap: 14px; margin: 0; font-size: 11px; }
  .sop-swipe-controls b { color: var(--orange); font-family: var(--mono); }
  .sop-principle { margin-left: 0; }
  .sop-principle span { white-space: normal; }
  .browser-shot, .long-page { max-height: 72dvh; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .intro-screen { display: none; }
  .reveal { opacity: 1; transform: none; }
  video { display: none; }
  .video-cover, .project-video { background-image: url("assets/vi/page-001.webp"); background-size: cover; background-position: center; }
}

@media (prefers-reduced-transparency: reduce) {
  .case-page .nav { background: var(--paper); backdrop-filter: none; -webkit-backdrop-filter: none; }
}